Funnybook Babylon

April 15, 2012

Before Watchmen: Marketing Tips and a Bold Prediction

Filed under: Blurbs — Tags: , , — Chris Eckert @ 1:13 am

Looks like Brothers mopped up the whole odious “moral high ground” statement from today’s Before Watchmen panel, so let me offer some free advice to DC Marketing and its attendant promotional arms at various big comic blogs.

Look, I’m not a fancy marketing whiz. I’ve never worked at an ad agency or anything. But I have been on the Internet for a long time, long enough to remember when Mondo 2000 was a thing and Boing Boing was just a zine and Douglas Rushkoff was still a doe-eyed optimist about the potential of CYBERIA and memes were something you would namedrop while shouting over Rave Til Dawn at that warehouse club from Hackers, not a picture of a dog talking to someone on a telephone with captions in an Impact font.

So please believe when I tell you, I don’t think you know what viral marketing is. Or maybe it’s not you. Maybe I need to address this to bloggers out there, and the “viral” wording isn’t from DC itself. But… (more…)

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