Yesterday was the fifth anniversary of Countdown #51. Hopefully everyone honored the anniversary in the same way as its creators: by trying to forget that Countdown ever existed.
Indeed, what can be said about Countdown that has not already been said about the Vietnam War? It was a quagmire, an unwinnable war of attrition that even the planners could not find a graceful way to end. It left a psychic scar on the nation, and destroyed the best years of countless young men’s lives.
Okay, maybe it wasn’t quite as bad as Vietnam. If nothing else, Countdown provided the spark that led to me blogging about comics. And if you don’t think that’s a good thing, fine: it also provided us a near-perfect lab specimen of what an Editorially Driven Comic Book looks like. To a certain extent, everything you can say about Countdown is true of nearly every Big Two superhero comic:
- It was published to fill a hole in the schedule
- Non-Executive-Staff creative members were treated like interchangeable cogs, comic-producing machines
- Plot Events (and importance to the companywide Uberplot) were privileged over what would be traditionally called “story” and “character”
- It received constant “comics” “media” attention on the big blogs despite no one, not even the interviewers and DC employees extruding the book weekly, seemed to care in the least
Countdown may have been a lightning-in-a-bottle, textbook demonstration of what you get when the entire publishing line of a company is hashed out by people who have never been hired to be creators on a dry erase board, then handed down piecemeal to people actually hired to be creators. But it isn’t the last. From countless Blackest Night tie-ins (now with free prize inside!) to Marvel’s endless series of Avengers Presents: We Need Some Movie Tie-Ins, from Avengers vs. X-Men to Before Watchmen, we are seeing a shift towards ever more editorially driven comics from “The Big Two”. All of the gradual, glacial movement towards treating superhero comics as something that might exist because a creator had a compelling story seems to be eroding. Of course, this exists in all media: just as there Has to Be an issue of Batman every month, there also has to be a few dozen episodes of CSI shows every year, an appropriate number of Star Wars Extended Universe novels, a Battleship motion picture, whether anyone has the perfect idea for it or not. But the ratio of “someone has a good idea they have pitched” to “someone in marketing decided this needs to exist” is growing more and more lopsided. (more…)